Hello, great to see you! At digiffic, I’m personally responsible for this line of business, so feel free to reach out to me with any questions. I’m looking forward to working with you!
What is PPC?
Pay-per-click (PPC) is one of the most popular types of online advertising worldwide. As the name indicates, an advertiser pays for each click the advertisement generates. Driving traffic to websites through ads appearing on different channels brings immediate results and helps advertisers improve their website’s visibility. The ads can target a broad audience looking for various products and services. Apart from giving new leads, PPC campaigns also track previous visitors to the website through remarketing.
What is remarketing?
Remarketing, also known as retargeting, targets users who've already been on your website. For example, if a visitor looks at a product without buying it, the company can follow up with additional ads to rekindle their interest.
What are the advantages of PPC?
The pay-per-click campaigns are one of the most effective ways to target customers. As shown above, they offer various forms of advertising on different channels, including text-based and visual ads.
- Using PPC ads, you always pay for the results you can easily control. You may set bids and check if you accomplish your goals
- Access to detailed statistics helps you accurately calculate conversion rates and control the outcomes of your campaigns.
- You also can test different interface features and adjust your campaigns when needed
- It allows you to target particular audiences. For instance, you can direct your PPC campaign to people using desktop or mobile versions of your website
Why should you use our PPC service?
As an experienced marketing agency, we have run a great deal of PPC ads for our clients worldwide. Not only is our mission to generate traffic for your website but also to attract customers that are most likely to convert. This includes the identification of your target audience and website optimization. Apart from launching new ads, we update the existing campaigns to boost sales results effectively. For this purpose, we analyze traffic and fix the bottlenecks your ads are facing. All of the above allows us to multiply your conversion rates quickly, with the maximum reduction of the cost incurred for your PPC ads.