Content & Social Media Specialist Damian
Hello, great to see you! At digiffic, I’m personally responsible for this line of business, so feel free to reach out to me with any questions. I’m looking forward to working with you!
What is content marketing?
Content marketing is the process of creating, publishing, and distributing relevant and valuable content to attract a clearly defined audience to drive profitable customer action. Depending on the strategy, content can take various forms like written, video, or image-based, and many utilize all of them simultaneously.
What’s the most common content marketing mistake?
Most businesses fail to produce content that resonates with their audience because they don't yet have an effective content strategy. Before you start, you need to know your target audience and what kinds of blog posts they want and expect from you. Building a buyer persona is a great way to do this. Just ask yourself who would be the most valuable customer for your business, then consider how you might cater to those readers' needs.
How can you measure the results of content marketing?
When investing in a content marketing strategy, it’s essential to analyze if it pays off. Content marketing is an investment, and like with all investments, there needs to be an appropriate tracking of the results from your financial standpoint. For example, when you want to increase social engagement, you can track how many shares specific posts receive as well as track how much traffic is generated by any given post on your blog or website.
What to expect?
Content marketing is usually a long-term process. You'll see that the first few months of implementing your campaign will have a modest effect. Articles might get some social media shares, yet typically it takes more time for most information to go viral. You should take the long view of things rather than develop short-sighted results. They may not show immediate returns, but people will be more likely to help out and support you because they know so much about who you are and what kind of business you run.
Drink the water, not the wave. We are the water, we speak content marketing, and we have honed our skills on myriads of websites, blogs, articles, and social media posts. We know all ins and outs of this business, and we are confident we can make it work for you. Don’t hesitate to contact us now.