Hello, great to see you! At digiffic, I’m personally responsible for this line of business, so feel free to reach out to me with any questions. I’m looking forward to working with you!
How does it work?
If Google Ads displays your advertisement and no one clicks on it, you don’t have to pay for it. You will only be charged for users visiting your website. The system is free and provides you with all the necessary tools to plan, create and run your campaigns, such as a keyword planner and quality recommendations. Once your campaign is live, you can look through numerous statistics and check who your audience is.
Why is content so important?
The quality of the advertised content is one of the critical factors determining whether the campaign is successful. If you want to beat the competition in the long term, you should start with creating quality content directly on your website. If your website is out-of-date, incoherent, or lacks safety protocols or necessary information, the conversion is not likely to be effective. Valuable content helps Google find out what your site is all about. It may be helpful in keyword research and Smart Automated Google campaigns. Well-developed website content combined with attractive and eye-catching ads may be the best recipe to move your clients down the sales funnel.
Google Ads vs. Facebook Advertising – which one is better?
If you are at the outset of your digital advertising journey, you may be wondering what the best place to gain popularity online is. Many companies choose active marketing based on different channels. One of the most popular alternatives to Google Ads is Facebook Advertising. This is a paid social that helps users find products and services very efficiently. The process of matching potential customers with ads is based on the things they are interested in. The primary difference between Google AdWords and Facebook Ads is that in the latter, it is the ad that searches for the audience and not a user looking for something specific. Are we able to say which of these two platforms is better? Not really. It all depends on your target audience and their needs. Mind you that the quality of the displayed content is also of the essence.
If you need a competent Google Advertising Agency, look at what we can offer you. As an experienced marketing agency cooperating with various service companies, software development businesses, and start-ups, we provide a broad, fully customized scope of activity. Before the campaign's launch, we carefully plan each step, taking your needs and market requirements into account. Cooperation is successful when based on trust and mutual understanding. That’s why we always try to learn about our customers and their products as much as possible. The release of a new campaign is just a starting point for us. Our tasks also include continuous optimization, monitoring competitors and the adjustment of the adverts to the competitors' marketing strategies, comprehensive ROI analysis, and much more. Help us, help yourself and fill out the form below/